Posted: 02.10.2017

The world is driven by data. Social media channels have completely changed the way we approach information.

Press release tools have also had an impact on how this information is used for audiences. Unfortunately, no one really cares about your business. The only thing they care about is what your business can do for them or how it can make them feel.

The trick is to use data that is available to improve your business approach. Here are a few tips to get the most out of your data and use that data via the best PR software in the UK—PR In a Box.

Step 1. Ask questions.

Where is my audience coming from? Who is coming to my pages? What are they like? What do they dislike? How can I tap into a broader audience? What did they click on and where did they engage with the brand?

These questions directly affect the outcome of your campaign. If you don’t know who is viewing your campaigns, what they like, and where they plan to go in the future, you cannot build a strategy that works. Half the battle of PR is understanding what your audience wants. Data should, therefore, be at the heart of your campaign with every other facet rotating it.

Step 2. Analyze your conversion rates

Conversion rates are incredibly important. They are extremely powerful because they can dictate how you to change your campaign according to what your audience wants. This is particularly important if your campaign hasn’t been successful.

The best PR is malleable. It ebbs and flows with the customer experience. The good news is that online PR software can help you keep up with data like conversion rates. Ultimately you want to track and determine what it is that your audience resonates with the most and build from there.

This metric is critical to your long-term campaigns. If you don’t use data in your PR strategy you cannot be successful unless by luck alone.

Step 3. Let data help you tell your story

Have you ever thought about data being an important tool in storytelling? Well, it is. It has a powerful effect on the stories you tell your audience.

Several companies have done this. Tinder is one company who recently generated big mainstream news with some seriously click-worthy headlines by releasing data that revealed which profile users get the greatest attention.

This unconventional approach had a dramatic effect on the company and gained the attention of hundreds of thousands of people. Brand awareness isn’t always about conversions, but it is about building a story around your company. Tinder did this well with this data dump.

As it turns out, data can not only be used to guide your upcoming branding strategies, it can become your brand strategy if you’re creative enough. It all boils down to the results you’re hoping to achieve. Press release tools can give your ideas a voice in a larger market as well.

Step 4. Leverage Publications to get the greatest bang for your buck

Another important data point you can use for your company is data that comes from publications. Publications are where your content is published. You need clear information to get the greatest bang for your investment.

Ultimately the press release tools you use should tell you exactly what publications are bringing attention to your message. This helps you eliminate what isn’t working and infuse more of what is working into your business branding.

Your analytics will tell you exactly what stories resonate with your audience, how they react to it, and what portion of them are engaging with it. This, in turn, helps you meet your goals by refining that which doesn’t work and that which does.

Data boils down to cold hard facts. Running an ad strategy without quality data is like trying to make a four-course meal without tasting any of the ingredients. You may have the tools you need but you have no clue if your audience will like it or if it even tastes good.

You may even find out that smaller publications are driving the majority of your results.

Step 5. Identify pain points

Another key advantage of using data to drive your campaigns is the identification of pain points. Pain points are what drive your audience. They include what your audience fears, what is troubling them now, and what might be troubling them in the future.

Once you understand their pain points you can build content that offers a solution to their problems. This tactic is the heart of all good marketing.

Need more clues on how to make the most of your data? If so, then you’ll love our online PR software. We’ve produced a range of press release tools guaranteed to get results from your campaign. If you’re looking for PR software in the UK, ours helps you maximise the market in the best possible ways.