Posted: 24.05.2018

We are all well aware of the phrase 'content is king' but it doesn't matter how great your content is if no-one is reading it. Everyone is searching for that magic formula that will bring their ideal audience and their friends to their content, but in reality, it doesn't exist. Content promotion is one of the hardest things to get right, and many marketers struggle with finding just the right formula. However, one thing we can all agree on is that PR Software can help you massively with reaching new segments of your audience and building relationships with influencers.

A press release distribution company is still one of the best ways to get content out in front of an engaged audience, for the purposes of expanding your contents reach and building brand awareness. However, PR software can only help you so much, and your actual press release needs to be spot on to start with, especially if you are using it as a tool to promote your blog posts and other content. So, here are our top tips for content strategy press releases:

Tip One: Identify Specific Goals

Before writing your press release take a good look at your content marketing strategy to help you identify your specific goal for the press release. For example, if you want to use the press release as a tool for lead generation, then it needs to focus on your target buyers preferences, whereas if your goal is to drive traffic to your blog then your press release needs to contain quality links back to your blog posts.

Tip Two: Format is Important

Many people make the mistake of thinking that there is a Press Release template that they can follow every time they write, and this isn't the case. A trade show press release will be different from a financial services announcement for example, and they will both be different from a personnel announcement. In any case, writing a press release in the same format all the time doesn't help you in any way, as you should really be experimenting with formats so that you can see which works best for your company.

When it comes to writing a content marketing press release, there are several formats you can choose from, including:

• Content Round-Up - If you have a content series that is linked together by subject then why not write a press release which promotes multiple blog posts or pieces of content? However, be wary of including too many links as this can dilute the reaction of your audience

• Short Promo with Hyperlink - This is a great way to grab the attention of your audience and encourage them to click through to read more. Just provide a short summary of your blog post and then link to the actual post itself - it's a great way to drive traffic to your site.

• Full Syndication - If the goal of your press release is for as many people to see your content as possible, then you may just want to republish the post. The downside of this, however, is that it will probably drive less traffic to your site.

Tip Three: Details Matter

Once you have decided on your format, then you need to finalise the details, such as the headline, the hook, the call to action, and whether you are going to use media or not. All of these things will help to capture your audience's attention and convey enough information to keep them interested.

Tip Four: Distribution

In step one, you have hopefully nailed down exactly what audience you want to target, and this will then feed into your release strategy. Don't worry too much about this though, as PRInABox ‘s Press Release distribution software service can help you with this step.

Tip Five: Measure Impact

After all this time you have put into your press release and distributing it, the last thing you want to do is to forget to measure your results, as seeing how your audience is reacting to your content can help to form your strategy in the future. Again, the results you want to keep a tab on will vary depending on what your goal for the press release is, but you can easily access lots of great insight in the PRInABox dashboard.

Tip Six: Repeat the Cycle

You wouldn't just write one blog post and then stop as that would be a waste of time, and the same applies to press releases. There needs to be a constant stream of all kinds of content in order to keep your audience engaged. Make sure you add press releases to your marketing calendar to remind you to complete them on a regular basis.

For more information on PRInABox and our PR Distribution Software, please call us today on 020 8720 6914 or drop us an email to