Posted: March 19, 2018
PR in a Box has been offering a pr management software service for quite a few years now, and we have noticed a shift in the PR industry recently. A lot of brands are now moving away from the traditional PR Agency model, as they feel that every client of the PR Agency is served with the same generic PR plan where product placement is the priority. Brand owners are increasingly looking for new ways to connect with their audience, by telling them meaningful brand stories.
PR is no longer about deciding whether to focus on print or digital because the reality is you can't just focus on one of the other. Both of these platforms are really important in their own way, and securing coverage on one of these platforms does not mean that you don't need to secure coverage on the other. A good PR plan will, therefore, focus on both, and this is where pr software UK comes in. Using PR in the Box means that you have access to thousands of journalist, bloggers and influencers who work across a wide range of media so that you are including everyone in the conversation you want to have about your brand.
Product Placement is also not the be all and end all anymore, as the rise of the internet means that consumers today are much more aware of where and how the products they buy are made. What consumers now want to know is the story behind the brand, who made the product and are they paying the best price for it. They want to build a relationship with brands, and this will lead to greater brand loyalty and increased conversion as well.
The importance of mobile and social media cannot be underestimated. There is a lot of research out there that shows that consumers today are increasingly mobile, and want to be able to gather their information quickly using a mobile device such as a smartphone. The best way to do this is through the use of social media and this is something that we can help with as well. Any of our monthly packages provide you with unlimited searching across millions of social profiles globally.
So, how can you stay ahead in the PR game nowadays?
Headlines are Key
We are all time poor these days, and so you only have seconds to catch someone’s attention and persuade them to read your pitch. This means that you need to focus really heavily on your headline, social copy and subject lines.
Don't Miss Out on Crossover Opportunities
Gone are the days when brands pigeonholed themselves as one thing or another, these days fashion brands are also technology brands and home brands are using data in interesting ways too. Therefore, you shouldn't limit your pitch to one type of outlet. For example, if you are a fashion brand don't just pitch to fashion editors, use online software tools to pitch to travel journalists, lifestyle magazines and business editors as well.
Media is constantly evolving and changing at the moment, and there are small start-ups appearing every day that can suddenly evolve into media powerhouses almost overnight. So, don't ignore the small guys, they could be the next CNBC or Glossy. Spend some time each week looking at emerging media outlets and sites, and try different ways to build up relationships with them so that you can capitalise on any popularity they have.
Reputation is everything
Thought leaders are big news these days, and so you should take every opportunity you can to show people the person behind your brand. Nominate your business for awards, take part in panels and offer to write blogs for relevant sites. The more ways you can showcase your expertise the better it will be. And make sure you keep copies of any press hits you get or client testimonials as these will come in handy for future PR as well.
Keep Educating Yourself
There are lots of amazing brands out there who are doing PR really well, so make sure you keep looking out for them and seeing what you can learn from them. Look for brands who have powerful and passionate leaders who are adept at explaining their mission.
If you need help with keeping your PR strategy competitive in this day and age, then you have come to the right place. Our online PR UK service enables you to secure press coverage at the fraction of the cost of using an agency, and you get live support from PR professionals.
For more information about our service, please contact us on 020 8720 6914 or send us an email to firstname.lastname@example.org. Alternatively, you can use the live chat feature on our site if you prefer.