Posted: May 14, 2018
If you are tasked with writing an online press release UK for your business, you may have been approached by your co-workers and colleagues with any stories they come across that they think might make a good release – but they may not be up to scratch. It can be difficult when someone comes to you and says: ' Oh our department is doing this thing and we are sure the press would love to know about it' and you're thinking 'they won't, they really won't'.
Don't worry though, you are not alone in the PR world, many people do this in an effort to come up with stories but this is probably why a lot of the same boring old press releases go out time and time again. If you want your press release to stand out, then you need to think outside the box and ask them before they come to you. Become more proactive and start talking to the people in your business who you think will have good stories rather than waiting for them to come to you.
Of course, you can't just walk up to them and say 'tell me what to pitch' as they will probably look at you like you are crazy! Here's what you should do instead:
1. Think about exactly who the key people are in your business, you know the one's who seem to be in the know when it comes to announcements. These people then need to become your point of contact.
2. Get yourself in front of them. You are probably not going to be well known to them, so you need to make an appointment to go and see them. In person is best, but by phone will do if they are really busy!
3. Don't go in with closed questions, make sure you ask them lots of open questions which will help you discover a lot of things. You could ask questions such as 'what changes in the marketplace have you seen recently?' Or 'what extraordinary employees have you been talking to recently?'
4. Repeat this process consistently. Don't just talk to them once and then expect them to come to you, make a regular appointment with them to pick up on things, and you will notice over time that they become more attuned to what you need and start actively looking out for things.
Of course, the other benefit to asking the right people to help with pitch ideas is that you come across as being proactive to some of the key players in your business, rather than someone who says no to every idea.
Now, you may be thinking that this approach is going to take a lot of time, time you do not have. It may seem like that at first glance, but actually in the long run it will save you time. Instead of spending time trawling through stories to try and find something interesting to pitch, you should be fore-armed with some great ideas.
Having this sort of communication going on within your business around PR as well, means that internal communication then becomes one of your press release tools. You can further expand on this by creating a culture around:
• Openness – Communicating what is happening in the business with everyone, and creating a two-way dialogue not only means you will have lots of great stories to share, but employees will feel loyal and will work together better on the common goals.
• Two-way Communication – as we have touched on above, having consistent two way communication with employees means that everyone takes responsibility for the part they play in the business and coming up with stories that illustrate that. You could even set up a channel on you internal communication system, such as slack, that everyone is a part of where they can put down ideas they have – as this will give them a sense of ownership.
• Team recognition – Letting employees know that not only are their ideas listened to, but they are also communicated to the media to release to the world, means that they are more motivated to achieve great things and this can only be a good thing for your business.
If you have lots of great news stories about your business that you want to share with the world, but are wondering what press release distribution service to use then please get in touch with us today, You can contact our friendly team on 020 8720 6914 or by email at firstname.lastname@example.org