Posted: April 02, 2018
PR is an essential tool for any small business to use, as a good PR toolbox can be critical to its success. At the very least, using Press Releases to communicate with the world means that people will know that your business exists! On the other hand, if your small business has been around for a while and people know that it exists, providing them with a strong, consistent message after purchasing will help to turn them into loyal and long-lasting customers. PR can be difficult though, and a lot of small companies struggle with making the time to do it correctly or even having the resource available to concentrate on it. This is where PRInABox comes in, as we can help small businesses to build an online reputation quickly and easily, which will help them to distinguish themselves from the competition.
What is PR?
PR has been defined in many different ways, but we tend to think that the Chartered Institute of Public Relations definition is the most comprehensive. The CIPR define PR as: 'the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.” What this means is that PR is a way for a business to build trust and a stronger relationship with their customers, covering such areas as crisis management, and digital media management.
The PR Landscape
Thinking about digital media management is really important these days, as the rise in the use of the internet, for example, has really changed the PR landscape. In the past, PR tended to be focused on print media, but today there are a huge range of ways to communicate with customers - with print media still being important, but other tools such as radio, TV and social media joining the mix as well. This can make for a very confusing landscape for many business owners.
Press Release Tools
What press release tools, such as PRInABox do, is to help small business to get themselves into the media, so that members of the public become aware of them. It does this by allowing users to push relevant stories out to target publications and helping them to make their reputation and online presence as strong as possible. We are also well aware of the importance of measuring return on investment and so you will have access to a personalised dashboard which also collates all of your activity in one place.
Our services also allow you to gain access to thousands of bloggers and influencers as well, a real boon in this day and age. After all, it tends to be people like this who are in the public eye that are best placed to persuade them to buy things. Using our press release service means that your product or service may come to the attention of a blogger or other influencer who may then purchase it or use it, and then write about it on their blog.
As we have already stated, print media is still a large part of PR today, and using our tool can help to get your small business story in front of the right journalist. However, it is important to remember that journalist will receive hundreds of emails and press releases all jostling for their attention. You need to make sure that your press release stands out from the crowd by being different, interesting and topical. Maybe you could offer a comment on a topical news story that is related to your sector or pitch an expert opinion. All news outlets love statistics, so why not commission some research and publish the results?
One of the add-on services we offer is content creation. If you are struggling with writing a press release, then talk to us about how we can help. Our content creation service will take you through the steps needed to help you to build stronger relationships with your audience, make sales, drive traffic and earn you new customers.
Get in touch today to find out more about our press release distribution services and how they can help your small business to get noticed. You can call us on 020 8720 6914, email us at firstname.lastname@example.org, use the contact us form on our website or even our live chat service. There are plenty of ways for you to get in touch with us!