Posted: May 16, 2018
As a provider of a PR distribution software service to many small and medium sized businesses, we know how important influencers have become to help brands to reach customers. However, what many businesses fail to realise is that there are a variety of different influencers out there, and knowing what types of influencers there are and how they can help your brand should you give you real clarity when it comes to your PR strategy.
So, what are the different types of influencers and how can they benefit your brand:
Probably the first group of people you think of when you think of influencers is bloggers, as they have been known to host giveaways and write product reviews for a very long time. Building a relationship with a group of bloggers can be a great way to get the word out about your brand.
The days of product giveaways are starting to be in the past. Nowadays, bloggers tend to want to to do things such as host a blogger event, or a twitter chat so be more open to discussing ideas with them about how best you can work together. Don't forget as well, that many bloggers have large social media followings as well, so make sure you build that into your proposal.
Funnily enough everyday consumers often get overlooked when brands are talking about influencers, but they have been shown to have the highest impact on other consumers when you look at them on a global scale. Shoppers use online review sites and reviews on social media to guide them to make purchase decisions, and a good majority of them set more store by these that they do on the actual brand updates on social media.
You can leverage this to your advantage by making it easier for customers to review your products after a purchase by sending them an email with a link to an easy to fill in form, for example. Just be mindful that you will probably get bad reviews as well as good reviews, and so handling these well needs to be built into your overall strategy as well.
Possibly the most well-known of the influencer types, celebrities can include famous sports stars, famous film stars, artists and even social media celebrities. The benefit of using a celebrity to promote your product is that people will see them using your product and saying good things about it, and this may influence them in a positive way to purchase the product and try it for themselves.
To leverage celebrity influencers for your brand, you should start thinking about which celebrity might be a good fit and which celebrities your audience is interested in. Obviously, the more well know the personality is, the more expensive and difficult it will probably be to work with them. Look at smaller less well-known celebrities who may be more open to working with you and will consider a lower budget as well.
In this technological day and age, we still cannot get away from the fact that mainstream journalists are some of the most influential people out there. A glowing review of your product or service by a journalist in a leading paper, can make your business – or break it if the review is not so good!
You can start to build relationships with key journalist through the use of pr management software, such as PRInABox, and by making sure that they are first on your contact list whenever you have something exciting to tell them.
It might sound strange, but your best influencers might be the people who work alongside you in your business. If your employees believe in your product or service and are passionate about their job then they are going to be your best brand ambassadors.
Therefore, to make sure you are leveraging your employees to do the best for your business, you need to make sure you are doing the best for them. You need to make sure that they are happy, your company is the best place to work and be generous with your product. Encourage them to spread the word on social media.
Influencer marketing is a long game, whichever type of influencer you chose to work with. To get started on building relationships with influencers, and to find out more about our pr software, please give our experienced team a call today on 020 8720 6914 or send us an email to firstname.lastname@example.org