Human beings have a huge appetite for news, and this appetite does not seem to be waning. These days more and more people, however, are choosing to get their news online. This trend has also had an impact on journalists, with a recent study showing that over 60% of journalists prefer to find their news sources online as well. This is why press releases, and using press release software, are so important. They are a great way for businesses of all sizes to let the world know about themselves, and effectively build up their brand. If you write a great press release and distribute it correctly, you can achieve:
• News and media coverage
• Journalistic interest on a worldwide scale
• Targeted organic traffic directed back to your website
• Social signals, sharing and chatter
In order to be successful with press releases though you need to follow the following 12 rules:
#1 Write a Good Press Release
We've covered this topic quite a lot on this blog, but it is so important to get right. Press releases have to cover something that is newsworthy, and so there are six steps you should take when writing one to ensure it is newsworthy: state your objective clearly, use the 5 W's, use correct spacing, watch your grammar and spelling, and show names and titles clearly and correctly.
#2 Know Your Audience
Any piece of content that you write as part of your marketing efforts, needs to be tailored to your audience. Spending a bit of time doing some demographical research will really help out here. For example, the language you use to write a press release aimed at 18-year olds will be very different from the language you use to write a press release targeted at 50 year olds.
#3 Understand Targeting
Whether you send a press release out yourself, or use press release distribution services, you need to make sure that you are targeting the right people. Proper targeting of your press release can be the difference between seeing no results at all, to seeing hundreds of people reading your content and c clicking through to your website. Take some time, therefore, to research the industries that your product or service relates to in order to make sure that you are targeting them successfully.
#4 Perfect Your Elevator Pitch
Press releases are one of the major ways of branding your business which is vital in todays online world. Even SEO has now shifted away from aiming at getting backlinks, to be more about engaging content and branding. Writing a good press release, therefore, demands that you know your brand, products and services inside out; you have a thorough understanding of your market, you know what your competitors are doing; and you know what makes your company stand out from the crowd.
#5 Edit Well
Editors are stringent when it comes to editing and have spent many years studying the English language, associated press style, grammar and spelling. An editor won't fix your document for you but they may make minor changes. If your press release is full of errors though, it will more often than not go into the rejection pile
#6 Use a Good Quality Distribution Channel
This cannot be emphasised enough. PRInABox may not be the cheapest option on the market, but what it does offer is value for money and access to thousands of bloggers, influencers, and journalists for a set monthly price. Whatever level of pricing you go for, however, you will receive access to a dashboard of analytics to see how well your release is doing, and unlimited searching of social media profiles globally, and list building and exporting features.
#7 Include Multimedia
Media files such as video, pictures and sound are worth a thousand words. Adding elements like this to your press release will help you to achieve enhanced credibility, effective branding and good content marketing.
#8 Repost With a Link
Don't repost the entire press release on your site verbatim as this may affect your page rankings on Google who will see it as duplicate content. Instead write a short paragraph introducing the press release, and then link out to the most important site that ran it. This will really enhance your credibility with your website visitors as they will see that you were just covered by one of the major media outlets as they are able to read the entire release on their website.
If you want to find out more about our pr software service, and how we can help you get your business noticed, please call our friendly team today on 0208 720 6914 or send us an email to firstname.lastname@example.org