Posted: 26.03.2018

News is addicting. It fulfills our need to know what’s going on in other parts of the world. It allows us to step outside of our comfort zone. And that will never change.

As technology has evolved, so has our methods of consuming news. In fact, over 80 million people opt to get their news online, instead of offline. Interestingly, journalists too consume and prefer to release their news online, instead of off and they only spend about 1 minute reading them.

Therefore, it would seem that everyone is getting their information online. But if you want to make it in the media world, then we have 7 simple rules for a successful press release and media relationship. Consider these rules alongside our press release tools and online PR software to see how you can use them to increase your reach.

1. Target your audience

Before you start creating content for your audience then you need to learn who your audience is. Doing demo research can get you on the path to achieving your goal to get your launch out and in front of the rest of the world. For example, if you have an audience that is 45 and older, then you need to target them where they are. If you don’t adjust your messaging to your audience, then you miss the mark.

Target your audience confidently when you use research tools that unearth exactly who they are and what they want.

2. Write a press release like a pro

Your press release is the single piece of content that tells the world who your business is. Whether you’re a startup or a seasoned business, you could still be targeting a new audience that knows little to nothing about you. That’s why your press release should be well written. If you have not written a press release before, then you should hire a professional writer to do it for you.

The best press releases are all about telling a story. If you don’t know how to tell the story of your business, then hire someone who can. Hire a professional writer who is knowledgeable about the journalistic side of writing, if you want your press release to be successful.

Your press release should cover this at a minimum:

• Who (who it’s about)

• What (what is happening)

• When (when it’s happening)

• Why (why it’s happening)

• Where (the location it’s happening)

It should also have proper grammar, spelling, spacing and proper title capitalisation. These basic principles can make or break the success of your press release.

3. Make it catchy!

Press releases, while informative, are a form of major branding. The potential they hold to hit every online and offline marketing opportunity is very real indeed. Don’t get caught up in the idea that SEO is simply stuffing your press release full of keywords and aiming for a bunch of backlinks to your story. It goes so much deeper than that. It’s about creating a classy pitch that hits to the core of your audiences’ desires.

Ultimately, your press release should reflect your knowledge of your brand, products, and services. It should also represent your knowledge of your audience. Bring an awareness to your brand and show your audience that you have the competitive edge.

4. Teamwork makes the dream work.

Communication tools are critical if you want your team to successfully spread the word about your press release. An effective press release is determined by many different moving parts. Developing a press release should be about co-creating a piece that reaches your audience. Get moving with your team and share ideas to develop a better press release.

5. Get specific with your targeting

Every press release should be targeted before it goes to distribution. The right targeting can make all the difference in maximising your ROI with each press release. Research your industry and every company you plan to target for the best distribution return.

6. Use cross-promotion when possible.

Cross promoting on multiple mediums is a great way to reach your audience. Find yourself a cross-promotion partner and then split the cost of your press release distribution with them. This empowers you to attract more readers while increasing your credibility across brands.

No 7. Only use the best distribution outlets.

Cheap distribution methods don’t usually result in positive outcomes. Distribution that’s good is far from cheap. Be willing to invest in the proper distribution channels if you expect excellent results.

If you’re looking for a better way to reach your audience with an online press release in the UK, then consider our online PR software. Our press release tools are built to help you reach your goals. Contact our team to learn more.