Using Multimedia in UK Press Release Distribution

We have talked a lot about how the internet and social media, such as search engines and Twitter, have revolutionised the UK press release distribution industry, and it can be easy to overlook the difference that multimedia has made as well. Multimedia has made a huge difference not only to press releases but also brand marketing and earned media as well. Here are some ways that you can use multimedia to really make an impact with your next press release.

Posted: May 07, 2018

SEO Tips to Improve Your Online PR

Everyone in the world should know by now that search engine optimisation (SEO) is really important for your business. However, not everyone is aware of the fact that great SEO is also really important for your online PR as it is for the content on your website. Using the following tips when you next write a press release will not only add value to your communication but also help to improve its performance in the search engines.

Posted: April 30, 2018

Refresh Your UK Press Release Distribution

As we have talked about in previous blogs, the UK press release distribution landscape has changed dramatically over the last few years, with the days of using press releases as boring corporate announcements being long over. This is due in no small part to changes in the way that press releases are sent out, who press releases are sent to, and even the types of influencers that now have a say in how your company is perceived by the general public.

Posted: April 16, 2018

A PR Toolbox for Your Small Business

PR is an essential tool for any small business to use, as a good PR toolbox can be critical to its success. At the very least, using Press Releases to communicate with the world means that people will know that your business exists! On the other hand, if your small business has been around for a while and people know that it exists, providing them with a strong, consistent message after purchasing will help to turn them into loyal and long-lasting customers. PR can be difficult though, and a lot of small companies struggle with making the time to do it correctly or even having the resource available to concentrate on it. This is where PRInABox comes in, as we can help small businesses to build an online reputation quickly and easily, which will help them to distinguish themselves from the competition.

Posted: April 02, 2018

Simple SEO Tricks to Energise your Next Press Release

Search engine optimisation is important. It’s the roadmap that leads people back to your website, social media sites, and of course to your Press Release. But many people don’t recongise the importance of using SEO in both their press release and their distribution methods.

Posted: 18.04.2018

An Online PR Guide to Press Releases

Our daily life here at PR in a Box is concerned with online PR and so we live and breathe press releases on a daily basis. Did you know, for example, that the first press release was sent in 1906 on behalf of the Pennsylvania Railroad by a lady called Ivy Lee? But what is the purpose of a press release, and how should you go about writing one? In this article, we will reveal all!

Posted: April 09, 2018

How PR Management Software Can Help You Stay Competitive

PR in a Box has been offering a pr management software service for quite a few years now, and we have noticed a shift in the PR industry recently. A lot of brands are now moving away from the traditional PR Agency model, as they feel that every client of the PR Agency is served with the same generic PR plan where product placement is the priority. Brand owners are increasingly looking for new ways to connect with their audience, by telling them meaningful brand stories.

Posted: March 19, 2018

The PR Software Guide to Influencer Marketing

As a business who offer PR software as a service, we are well used to some of the buzz words that are being used a lot at the moment - and influencer marketing is one of these words. It has been around for quite a few years now but has only been picked up on recently by brands and agencies, and there are lots of statistics out there to explain why. But what is influencer marketing and how can you use it to promote your business?

Posted: March 05, 2018

10 Steps to a 2018 Plan That Will Grow Your Business

Every year tens of millions of new businesses are founded all over the world. Sadly, many of them never see it to year 2, let alone year 3, 5 or 10. Obviously there are many reasons for this but one of the main explanations is their PR and Marketing plan, or lack thereof. Brands are simply not communicating to and not engaging with their target audience and therefore, they are not generating enough exposure and sales.

Posted: 15.12.2017

7 Convincing Statistics to start a PR Campaign

Investing in PR can be a daunting task for small businesses. But there is significant ROI if you do. Although we specialise in offering online PR tools, we also want to give you a good reason to invest in what we do—you shouldn’t just take our word for it.

Posted: 19.11.2017

The Anatomy of the Perfect PR Campaign

Getting your message in front of the right people is only half the battle of a successful PR campaign. While using the best press release service can get you closer to your goal, as can online PR tools, ultimately the results of your campaign come down to leveraging powerful marketing data and understanding your audience.

Posted: 06.11.2017

How to Cut Out the Middle Man in Your PR

You have a beautiful press release written and ready to go. Now what? Sure, you could post it on every social media channel you already have, but what about other online PR outlets? You might think that hiring a PR agency is the only way to get your message out to the masses, but there is another way.

Posted: 02.10/2017

How to Create a PR Campaign That Gets Noticed

Whether you're launching a new product or developing your brand, a PR campaign increases your chance of getting noticed. Before you launch a campaign, however, you need to first identify the right PR tools, and rather than heading straight to an agency, its worth seeing what online PR tools are available.

Posted: 11.08.2017