Q & A with our client smallcarBIGCITY

My name is Robert Welch, I am 33, live in Brockley South East London and am the Founder / CEO of smallcarBIGCITY. We are a travel and tourism business that offer private/bespoke sightseeing trips of the capital, team building activities and self-drive hire in London in a fleet of classic British cars.

Posted: 21.09.2018

8 Rules for using Press Release Software Successfully

Human beings have a huge appetite for news, and this appetite does not seem to be waning. These days more and more people, however, are choosing to get their news online. This trend has also had an impact on journalists, with a recent study showing that over 60% of journalists prefer to find their news sources online as well. This is why press releases, and using press release software, are so important. They are a great way for businesses of all sizes to let the world know about themselves, and effectively build up their brand. If you write a great press release and distribute it correctly, you can achieve:

Posted: 16.07.2018

How to Build a Social Media Plan

Social media is used by large groups of people to share information and to develop social and professional contacts. Here are some tips and tricks to help make the most of your social media activity, to help drive traffic to your website, increase sales, and also increase your following.

Posted: 10th July 2018

What Impact does Online PR have on your Business' Bottom Line?

A lot of people nowadays are aware of the benefits of online PR and how it can help to get their brand noticed, but nobody seems clear about exactly what impact it can have on their bottom line. This is not an easy question to answer, as discovering what impact PR has on your businesses bottom line really depends on what your business goals are. For example, if you are on online retailer your business goal might be 'to increase awareness of our brand within the UK with our main focus being on the North of England.' Clearly measuring the impact of a PR campaign with this goal in mind will be difficult but not impossible as you can come up with some things that you want to measure that will show what business impact your campaign has had.

Posted: 15.06.2018

How Press Release Software can help make you a Thought Leader

Thought leadership is one of those strategies that works in any industry and is a great way to guarantee your business success. Not only does through leadership help to get your brand noticed, but it can really put it on the map. Now, becoming a thought leader in your particular niche won't happen overnight, it is a journey, but it is a journey that press release software can help you with. So, let’s take a look at how thought leadership can help you achieve your business goals.

Posted: 11.06.2018

Building a B2B Marketing Strategy using PR Software Tools 

B2B, or Business to Business, tends to have different marketing strategies than B2C (Business to Consumer), and both have changed dramatically in recent years. This is because audiences have changed as a result of the wide availability of information on the internet. Nowadays, audiences tend to be a little distrustful of traditional adverts and are relying more on social media networks and recommendations when it comes to making purchase decisions. This has had an impact on PR software tools as well as it means that more companies working in the B2B space are looking to find influencers to work with to help influence their target audience's purchase decisions.

Posted: 30.05.2018

A PR Distribution Software Guide to Influencers

As a provider of a PR distribution software service to many small and medium sized businesses, we know how important influencers have become to help brands to reach customers. However, what many businesses fail to realise is that there are a variety of different influencers out there, and knowing what types of influencers there are and how they can help your brand should you give you real clarity when it comes to your PR strategy.

Posted: May 16, 2018

Is Artificial Intelligence (AI) going to be one of the next big PR Tools?

There are a wide range of PR tools out there, and the list is growing on a daily basis. One of the buzzwords in the marketing industry as a whole at the moment, is Artificial Intelligence (or AI). So far we have seen how good Ai can be at helping us with data mining keywords which can be useful for content marketing such as blogging and so on, but there hasn't been much evidence as to how it may help us build the sort of relationships with journalists and influencers that we need to survive in this competitive landscape. After all, AI is not clever enough to deal with emotional intelligence – well, not yet anyway! It is fair to say that at the moment humans still prefer to build a relationship with other humans and not with robots.

Posted: May 13, 2018

Is Online Press Release Still Relevant with the Onset of Instagram Stories?

Sharing your company news via an online press release may sound a little old-fashioned, especially in this age where we can get our news 24 hours a day, 7 days a week in any way we like – on the tv, radio or even social media. With the increase in the amount of multimedia content being shared on sites such as Instagram, through their Instagram Stories feature, is the press release still relevant?

Posted: March 09, 2018

So, our PR Software has got you coverage - What's Next?

Congratulations! You've used PRInABox PR Software and got your story into the press. Now what? Normally after the piece has been published, whether it be online or in a paper, you will have lots of interest but this soon dies out. In fact, research shows that website traffic from media coverage last hours at the most and then the traffic dies down again as other stories come out. So, how do you get more value out of your coverage, and help the interest to be prolonged over days and weeks rather than hours?

Posted: May 21, 2018

The Key to Success with Online PR Software On

When you first start thinking about online PR software, you probably think about press releases and journalists, but do you think about social media? You are making a mistake if you don't because social media can be a great way to get your message heard, and with a press release you have content to hand that can be used across a variety of different platforms – such as Facebook, Twitter and even Instagram.

Posted: May 18, 2018

Great Story Ideas for Online Press Release UK

If you are tasked with writing an online press release UK for your business, you may have been approached by your co-workers and colleagues with any stories they come across that they think might make a good release – but they may not be up to scratch. It can be difficult when someone comes to you and says: ' Oh our department is doing this thing and we are sure the press would love to know about it' and you're thinking 'they won't, they really won't'.

Posted: May 14, 2018

Online PR UK for Brands

Most business owners today understand the benefits of online PR UK and having a good strategy in place: increased brand awareness, leading to an increase in the amount of traffic to the website, which may lead to an increase in sales. However, for many companies it can be hard to keep coming up with a regular stream of content to feed the PR machine. This has perhaps led to a lot of content on the web which might be considered non-news, as businesses are putting press releases out for the sake of it rather than waiting for a really news-worthy event. This is bad for two reasons, one: too much non-news content being posted means people might not bother to read your actual newsworthy content, and two: poorly targeted content may not reach the customers you want it to. You don’t need to publish a lot because you want to attract attention, you need to make sure you are publishing the right thing at the right time to get the right kind of attention.

Posted: May 11, 2018

Using Multimedia in UK Press Release Distribution

We have talked a lot about how the internet and social media, such as search engines and Twitter, have revolutionised the UK press release distribution industry, and it can be easy to overlook the difference that multimedia has made as well. Multimedia has made a huge difference not only to press releases but also brand marketing and earned media as well. Here are some ways that you can use multimedia to really make an impact with your next press release.

Posted: May 07, 2018

SEO Tips to Improve Your Online PR

Everyone in the world should know by now that search engine optimisation (SEO) is really important for your business. However, not everyone is aware of the fact that great SEO is also really important for your online PR as it is for the content on your website. Using the following tips when you next write a press release will not only add value to your communication but also help to improve its performance in the search engines.

Posted: April 30, 2018

Refresh Your UK Press Release Distribution

As we have talked about in previous blogs, the UK press release distribution landscape has changed dramatically over the last few years, with the days of using press releases as boring corporate announcements being long over. This is due in no small part to changes in the way that press releases are sent out, who press releases are sent to, and even the types of influencers that now have a say in how your company is perceived by the general public.

Posted: April 16, 2018

A PR Toolbox for Your Small Business

PR is an essential tool for any small business to use, as a good PR toolbox can be critical to its success. At the very least, using Press Releases to communicate with the world means that people will know that your business exists! On the other hand, if your small business has been around for a while and people know that it exists, providing them with a strong, consistent message after purchasing will help to turn them into loyal and long-lasting customers. PR can be difficult though, and a lot of small companies struggle with making the time to do it correctly or even having the resource available to concentrate on it. This is where PRInABox comes in, as we can help small businesses to build an online reputation quickly and easily, which will help them to distinguish themselves from the competition.

Posted: April 02, 2018

Simple SEO Tricks to Energise your Next Press Release

Search engine optimisation is important. It’s the roadmap that leads people back to your website, social media sites, and of course to your Press Release. But many people don’t recongise the importance of using SEO in both their press release and their distribution methods.

Posted: 18.04.2018

An Online PR Guide to Press Releases

Our daily life here at PR in a Box is concerned with online PR and so we live and breathe press releases on a daily basis. Did you know, for example, that the first press release was sent in 1906 on behalf of the Pennsylvania Railroad by a lady called Ivy Lee? But what is the purpose of a press release, and how should you go about writing one? In this article, we will reveal all!

Posted: April 09, 2018

How PR Management Software Can Help You Stay Competitive

PR in a Box has been offering a pr management software service for quite a few years now, and we have noticed a shift in the PR industry recently. A lot of brands are now moving away from the traditional PR Agency model, as they feel that every client of the PR Agency is served with the same generic PR plan where product placement is the priority. Brand owners are increasingly looking for new ways to connect with their audience, by telling them meaningful brand stories.

Posted: March 19, 2018

The PR Software Guide to Influencer Marketing

As a business who offer PR software as a service, we are well used to some of the buzz words that are being used a lot at the moment - and influencer marketing is one of these words. It has been around for quite a few years now but has only been picked up on recently by brands and agencies, and there are lots of statistics out there to explain why. But what is influencer marketing and how can you use it to promote your business?

Posted: March 05, 2018

10 Steps to a 2018 Plan That Will Grow Your Business

Every year tens of millions of new businesses are founded all over the world. Sadly, many of them never see it to year 2, let alone year 3, 5 or 10. Obviously there are many reasons for this but one of the main explanations is their PR and Marketing plan, or lack thereof. Brands are simply not communicating to and not engaging with their target audience and therefore, they are not generating enough exposure and sales.

Posted: 15.12.2017

7 Convincing Statistics to start a PR Campaign

Investing in PR can be a daunting task for small businesses. But there is significant ROI if you do. Although we specialise in offering online PR tools, we also want to give you a good reason to invest in what we do—you shouldn’t just take our word for it.

Posted: 19.11.2017

The Anatomy of the Perfect PR Campaign

Getting your message in front of the right people is only half the battle of a successful PR campaign. While using the best press release service can get you closer to your goal, as can online PR tools, ultimately the results of your campaign come down to leveraging powerful marketing data and understanding your audience.

Posted: 06.11.2017

How to Cut Out the Middle Man in Your PR

You have a beautiful press release written and ready to go. Now what? Sure, you could post it on every social media channel you already have, but what about other online PR outlets? You might think that hiring a PR agency is the only way to get your message out to the masses, but there is another way.

Posted: 02.10/2017

How to Create a PR Campaign That Gets Noticed

Whether you're launching a new product or developing your brand, a PR campaign increases your chance of getting noticed. Before you launch a campaign, however, you need to first identify the right PR tools, and rather than heading straight to an agency, its worth seeing what online PR tools are available.

Posted: 11.08.2017